No fluff, BS or hype. Only what you need.

Aug

OLD WORLD INDUSTRIES ACQUIRES THE AUTOMOTIVE DIVISION OF EIKO GLOBAL, LLC

OLD WORLD INDUSTRIES ACQUIRES THE AUTOMOTIVE DIVISION OF EIKO GLOBAL, LLC

NORTHBROOK, Ill., – July 31, 2015 – Old World Industries, LLC – the makers of PEAK® Antifreeze Coolant and Motor Oil, BlueDEF® Diesel Exhaust Fluid, Final Charge® Heavy-Duty Coolant, and Herculiner® Bed Liner products – today announced the acquisition of the automotive lighting business of EiKO Global LLC, a North American based manufacturer and distributor of first-class lighting products. Effective immediately, the transaction will bring an expanded portfolio of high-quality automotive and heavy-duty lighting products to Old World Industries customers in more than 50 countries around the world.

 

 

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Jul

Not Everything In Life Is Guaranteed, But…

Not Everything In Life Is Guaranteed, But…

In a world where gearheads and auto care rookies alike are overwhelmed by seemingly similar products, PEAK Antifreeze and Coolant now gives them a reason to trust that there is a difference.  PEAK is offering a lifetime guarantee on their antifreeze + coolant: the PEAK Radiator Guarantee. Launching now, the PEAK brand guarantees its PEAK Global Lifetime or Long Life Antifreeze + Coolant will protect a car’s cooling system – or PEAK will pay for the repair or replacement of the car’s antifreeze or cooling system.

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Apr

King Wins Texas Calamity

King Wins Texas Calamity

In a race at Texas Motor Speedway that saw crashes and tempers take half the field out of contention, Kevin King kept his nose clean just long enough to score his first win of the 2014 NASCAR PEAK Antifreeze Series Powered by iRacing. King, who had a fifteenth place car by his own admission, made a late gamble on pit road, then took advantage of contact between Ray Alfalla and Chad Laughton to squeeze by into the lead just as the caution flew to end the online race.

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Mar

NHTSA to require Backup camera on all vehicles by 2019

NHTSA to require Backup camera on all vehicles by 2019

“The recent NHTSA announcement mandating that all new vehicles include back-up cameras starting with 2019 models will help reduce the risks of deaths, injuries and property damage, but this rule will not be implemented for another five years. At PEAK we believe that the current standard of safety is unacceptable and drivers should not have to wait five years for a simple safety device that helps eliminate blind zones by 72-99%. For less than the price of a coffee maker, drivers can purchase an easy-to-install wireless back-up camera system at most major retailers so they can be sure to have this important technology today versus waiting for another five years for the government and auto manufacturers to act.”

–David Walters, PEAK Automotive

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Mar

ALVES WINS 15/15 BUCKING BATTLE

ALVES WINS 15/15 BUCKING BATTLE

Two-time PBR World Champion Silvano Alves was awarded the 15/15 Bucking Battle victory after he picked up 89.50 points on Rango. Marco Eguchi placed second by covering RMEF Team Elk with an 89-point effort.

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Mar

Ottinger Wins iRacing at ACS

Ottinger Wins iRacing at ACS

Nick Ottinger held-off Danny Hansen during a flurry of late-race restarts at Auto Club Speedway Tuesday night, capturing his first victory of the 2014 season in the NASCAR Peak Antifreeze Series Powered by iRacing. The two battled for the lead for much of the race after starting fourth and second respectively.

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Mar

Staropoli Scores 1st NASCAR Victory

Staropoli Scores 1st NASCAR Victory

Patrick Staropoli played the patient game in his first visit to Irwindale Speedway. The result was the rookie’s first NASCAR victory.

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Mar

Eguchi wins Ty Murray Invitational

Eguchi wins Ty Murray Invitational

Marco Eguchi posted the highest score of the weekend by riding Jeff Robinson’s Rango for 92.25 points to win the Built Ford Tough Championship Round and the Ty Murray Invitational title. It’s his second event win of the 2014 BFTS season.

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Mar

HARVARD GRAD, FUTURE DOCTOR LIVES NASCAR DREAM

HARVARD GRAD, FUTURE DOCTOR LIVES NASCAR DREAM

As he studied for classes with such daunting titles as: “Multivariable Calculus,” “The Neurobiology of Behavior Physics” and “Crime and Horror in Victorian Literature & Culture” while an honor student at Harvard University, Patrick Staropoli’s mind was always racing.

And so was his heart — more figuratively speaking.

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Mar

BUC

BUC

“The recent NHTSA announcement mandating that all new vehicles include back-up cameras starting with 2019 models will help reduce the risks of deaths, injuries and property damage, but this rule will not be implemented for another five years. At PEAK we believe that the current standard of safety is unacceptable and drivers should not have to wait five years for a simple safety device that helps eliminate blind zones by 72-99%. For less than the price of a coffee maker, drivers can purchase an easy-to-install wireless back-up camera system at most major retailers so they can be sure to have this important technology today versus waiting for another five years for the government and auto manufacturers to act.”

–David Walters, PEAK Automotive

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Mar

PEAK’s BlueDEF Teams up with the Professional Bull Riders as Velocity Tour Title Sponsor

PEAK’s BlueDEF Teams up with the Professional Bull Riders as Velocity Tour Title Sponsor

PEAK announced today that it has partnered with the Professional Bull Riders (PBR) to name BlueDEF Diesel Exhaust Fluid the title sponsor of the PBR’s recently announced Velocity Tour.

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Mar

PAYNE REACHES NHRA FINALS

PAYNE REACHES NHRA FINALS

This weekend, Phoenix was the hub for PEAK Motorsports. NHRA Top Alcohol Funny Car driver Jay Payne powered his way to the finals, finishing runner-up at the NHRA divisional meet in Chandler, AZ.  The PEAK NASCAR stars were also in the Phoenix area with Clint Bowyer battling late race cautions to finish just outside of the top 10.  #55 Brian Vickers posted top-five times early on but a melted bead on the right front tire sent his car hard into the Turn 4 wall.  Danica Patrick was involved in a wreck on Lap 171, when Cup rookie Justin Allgaier made contact with her. Bowyer, Vickers, and Patrick finished 13th, 25th, and 36th respectively. 

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