PEAK Receives NASCAR Drive for Diversity Award
11th Annual Awards Upholds Industry Commitment to Inclusion
DAYTONA BEACH, Fla. – As spectators and fans travel near and far to witness first-class racing, industry leaders and personnel gathered Thursday morning at Daytona International Speedway to honor pioneers of diversity at the eleventh annual NASCAR Drive for Diversity Awards.
“The NASCAR Drive for Diversity Awards offer an outstanding platform to recognize individuals and organizations whose significant contributions drive our efforts of inclusion and strengthen the future of our sport,” said NASCAR Chairman and Chief Executive Officer Brian France. “Our commitment to diversity is part of our core values and it’s our sincere pleasure to recognize this year’s outstanding group of winners for their efforts and achievements.”
The NASCAR Drive Diversity Awards is the leading means to identify accomplishments in diversity and inclusion throughout the motorsports industry. The awards highlight exceptional accomplishments by drivers, motorsports professionals, industry facilities and organizations, as well as graduates of two highly competitive programs, NASCAR Drive for Diversity and the NASCAR Diversity Internship program (NDIP). Past notable awardees include Monster Energy NASCAR Cup Series drivers and NASCAR Drive for Diversity graduates, Kyle Larson, Daniel Suárez and, Darrell “Bubba” Wallace Jr.
PEAK was honored with the NASCAR Partner Award, presented to a company that demonstrates a commitment to NASCAR diversity and inclusion goals through their program support and engagement with NASCAR.
The 2018 NASCAR season kicks offs at the Daytona International Speedway with the NASCAR Camping World Truck Series with the NextEra Energy Resources 250 on Friday, February 16, followed by the debut of the NASCAR Xfinity Series with the POWERSHARES QQQ 300 on Saturday. The Monster Energy NASCAR Cup Series, Daytona 500 will air on FOX, MRN and SiriusXM NASCAR Radio on Sunday at 2:30 PM ET.